Ditch the Paper Menu: How Digital Menus Increase Orders and Simplify Updates

In the competitive world of restaurants and bars, the menu is your most important sales tool. Yet, many establishments still rely on static, easily damaged paper menus that are difficult to update and offer zero interactive value.

If you’re still using traditional menus, you’re not just wasting money on printing (as we covered in our Printing Menus is Wasting Your Money guide) ; you’re also missing out on a powerful way to increase your average check.

Why Digital Menus Outperform Paper

1. The Power of Visuals

A paper menu is often restricted by space, forcing you to use small text and few images. A digital menu powered by MenuGo allows you to showcase high-resolution photos of your signature dishes. Science tells us that we "eat with our eyes"—guests who see a mouth-watering image are significantly more likely to order that dish.

2. Instant Updates and Dynamic Pricing

Did you run out of the daily special? With a paper menu, you have to tell the guest after they've already made their choice. With MenuGo, you can mark an item as "Sold Out" in one click. Want to run a "Happy Hour" promotion? You can update your prices instantly across all tables.

3. Smart Cross-Selling and Upselling

A digital menu can suggest pairings intelligently. When a guest clicks on a steak, the menu can suggest a specific glass of Malbec. This type of automated upselling increases revenue without relying on the suggestive selling skills of your staff.

Enhancing the Guest Journey

Digital menus aren't just for restaurants. Hotels and resorts can leverage this technology to improve the in-room and poolside experience.

• Avoid App Fatigue: By using Tagnovate's NFC-enabled table tents, guests can simply tap their phone to launch your MenuGo menu.
• Multilingual Access: Digital menus can be instantly translated, making your international guests feel welcome and confident in their choices.

The Operational Advantage

Switching to digital means your staff spends less time explaining "what's off" and more time providing great service. It also eliminates the need for physical contact between guest and menu, which remains a key consideration for many diners today.

Conclusion

Ditching the paper menu is more than a cost-saving measure ; it’s a strategic upgrade for your restaurant’s profitability and guest experience.

Ready to see your orders increase? Start using the industry-leading digital menu solution at MenuGo.live and integrate it seamlessly with your Tagnovate guest hub.

---

For more hospitality tech insights, read our guide on reducing front desk calls or learn about automating guest questions for rentals.